DELULU Gaming Just Dropped Its Ninth Game in Four Months

Dr. Annelies De Vos · 2026-10-28

Four months. Nine games. That's the pace DELULU Gaming is keeping, and its latest release, MLK PUMP!, shows the studio isn't just shipping fast — it's shipping different. Most new iGaming studios play it safe early on. They stick to slots, refine the formula, and expand slowly. DELULU is doing the opposite. MLK PUMP! is an instant-win game with a comic-style weightlifting theme, a far cry from the spinning reels players might expect. And that seems to be the whole point. ### A Spin-Off That Swings for Something New If the main character looks familiar, that's intentional. MLK PUMP! brings back the protagonist from the studio's earlier slot, MLK Voyage. But according to the company, the resemblance stops at the face. Instead of reels, you get a three-stage weightlifting contest where your risk level is entirely up to you. It's a smart move for a young studio. Rather than competing head-on with established slot providers, DELULU is carving out space in the instant-win genre — a format that tends to attract players who want quick, interactive rounds rather than long spinning sessions. ### How the Weightlifting Mechanic Actually Works Here's the setup. An athlete tries to lift a heavy barbell from the floor to a stable position overhead. Each of the three stages pushes an on-screen multiplier higher, and the tension builds with every inch the bar rises. Then comes the moment that decides everything: the hold. Once the bar is overhead, the athlete has to keep it steady. Nail it, and you collect the multiplier. Lose control and the barbell crashes down — round over, no payout. That final hold is where the drama lives. Before each lift, you can buy up to three optional boosters to tilt the odds in your favor: - **Mustache of Power** — raises the chance the lift succeeds - **Revival Milk** — gives you a second attempt if the first one fails - **Belt of Strength** — boosts multiplier values without improving your success odds, and it's the key to unlocking the game's top prize of 5,000x your bet ### Pick Your Fighter, Pick Your Risk The real hook is the choice at the start of every round. You select one of three athlete avatars, each with its own volatility and reward profile: - **Titan Tom** — low volatility, frequent smaller wins, capped at 100x in the base game - **GymBro Max** — medium volatility, balanced play, multipliers up to 500x - **Nerd Alex** — high volatility, rarer wins, but multipliers that can climb to 1,000x And you're never locked in. Switch athletes round to round depending on your mood or bankroll. That flexibility is a nice touch — it turns a simple instant-win into something you can actually strategize around. > "Player choice and a unique rhythm are what make instant games work," said Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming, pointing to the game's blend of control and suspense. ### Why This Matters for Players A studio releasing nine titles in four months could easily feel rushed. But MLK PUMP! suggests DELULU is thinking about variety from day one — catering to different player preferences and operator needs rather than chasing a single formula. For players in the U.S. and beyond who like a bit of interactivity with their wagers, that's worth watching. The instant-win format isn't for everyone, but the layered boosters, swappable volatility, and that tense final hold give it a rhythm you don't find in a standard slot. Whether DELULU can keep this pace without sacrificing quality is the real question. For now, though, the studio is making a clear statement: it plans to be everywhere, and it plans to get there fast.