DELULU Gaming's Ninth Game in Four Months Is a Weightlifting Bet

Dr. Annelies De Vos · 2026-10-28

DELULU Gaming just dropped its ninth game in four months. Let that sink in for a second. Most studios take their time between releases, but this one is clearly in a hurry to make a name for itself. The new title is called MLK PUMP!, and it's a curious little thing. Instead of spinning reels, you get a comic-style weightlifting contest. Players pick a risk level and chase a potential win of up to 5,000 times their stake. It's an instant-win format, which means no waiting around for bonus rounds to trigger. You either lift the bar or you don't. ### A Studio That Won't Slow Down Four months on the market and nine games already. That's a pace that raises eyebrows, and honestly, it says a lot about the team's strategy. They're not trying to perfect one game for a year. They're building a wide, varied catalog fast, hoping something sticks with players across international markets. MLK PUMP! is actually a spin-off of an earlier slot called MLK Voyage. Same protagonist, different world entirely. The studio says the familiar face is where the similarities end, and they're not wrong. This one throws out the reels completely. ### How the Weightlifting Mechanic Actually Works The gameplay is built around a three-stage lift. An athlete tries to hoist a heavy barbell from the floor to a stable overhead position. As the lifter moves through each stage, an on-screen multiplier climbs, and the tension builds with it. Then comes the moment that decides everything. The bar is overhead. The athlete has to hold it steady. If the lift succeeds, you collect the multiplier on screen. If the athlete falters and the barbell crashes down, the round ends with nothing. That final hold is the whole game in a nutshell. Before each lift, you can buy up to three optional features for more control: - **Mustache of Power**: bumps up the odds of a successful lift - **Revival Milk**: gives you a second attempt if the first one fails - **Belt of Strength**: boosts potential multiplier values without improving your success chances That last one is how you reach the game's top prize of 5,000x your bet. Risky, but that's the point. ### Three Athletes, Three Risk Levels Here's where MLK PUMP! gets interesting. At the start of every round, you choose one of three avatars, and each one plays differently: - **Titan Tom**: low volatility, frequent but smaller wins, max 100x in the base game - **GymBro Max**: medium volatility, balanced feel, multipliers up to 500x - **Nerd Alex**: high volatility, less frequent wins, but standard multipliers can climb to 1,000x You're never locked in, either. Switch between them whenever you like. It's a small design choice that hands a lot of control back to the player. > "Player choice and a unique rhythm are what make instant games work," said Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming. ### The Bigger Picture A game like this won't appeal to everyone. Some players want the comfort of reels and paylines. But for those who like quick rounds and a bit of theater, the weightlifting angle is a fresh twist. And for DELULU Gaming, it's another genre crossed off the list. Whether the studio's breakneck pace pays off long term is anyone's guess. But right now, they're making noise, and MLK PUMP! is worth a look if you're curious about where instant-win games are heading.