DELULU Gaming Just Dropped Its Ninth Game in Four Months

Dr. Annelies De Vos · 2026-10-28

DELULU Gaming is moving fast. Really fast. The new iGaming studio has just released MLK PUMP!, and here's the thing that stands out: it's their ninth title in only four months. That's a pace most studios don't even try to match. The instant-win game steps away from traditional slot mechanics entirely. Instead, you get a comic-style weightlifting contest where you pick your own risk level and chase a potential win of up to 5,000 times your stake. It's a different kind of experience, and that seems to be the whole point. ### A Ninth Release, Four Months In Launching nine games in four months tells you something about strategy. DELULU Gaming isn't slowly testing the waters. They're building a wide, varied portfolio from day one, aiming for a strong presence across international iGaming markets. MLK PUMP! is actually a spin-off. It brings back the main character from the studio's earlier slot, MLK Voyage. But according to the company, the familiar face is where the similarities stop. Out go the spinning reels, in comes an instant-win format, adding yet another genre to a catalog that's growing quickly. ### The Weightlifting Mechanic, Explained Instead of reels, MLK PUMP! puts you in a three-stage lift. An athlete tries to raise a heavy barbell from the floor to a stable overhead position. With each stage, an on-screen multiplier climbs, and the tension builds right along with it. The real moment of truth comes after the bar is overhead. The athlete has to hold it steady to lock in the win. Hold on, and you collect the multiplier on screen. Falter, and the barbell crashes down, ending the round with no payout. That final hold is the climax of every round. Before each lift, you can buy three optional features for more control: - **Mustache of Power:** raises the odds of a successful lift - **Revival Milk:** gives you a second attempt if the first one fails - **Belt of Strength:** boosts potential multiplier values without improving your success chances Use that last one wisely, and you can reach the game's top potential win of 5,000x your bet. ### Three Athletes, Three Risk Levels The heart of MLK PUMP! is choice. At the start of every round, you pick one of three athlete avatars, and each one represents a different volatility and reward profile. That puts strategic control right in your hands. - **Titan Tom:** low risk, low volatility. More frequent but smaller wins, with a max multiplier of 100x in the base game. - **GymBro Max:** the balanced middle ground. Medium volatility with multipliers up to 500x. - **Nerd Alex:** high risk, high reward. Wins come less often, but standard multipliers can climb as high as 1,000x. And you're never locked in. You can switch between the three athletes on any round, so the game adapts to how you're feeling that session. As Alina Avekse Mathiasen, Chief Product Officer at DELULU Gaming, frames it, the focus is on player choice and the unique rhythm that instant games bring to the table. ### The Bigger Picture A studio that ships nine games in four months is clearly betting on variety over playing it safe. MLK PUMP! adds an instant-win genre to the mix, and the three-character volatility system gives players real control. Whether that rapid rollout pays off across international markets is the question worth watching. For now, DELULU Gaming is making one thing clear: they intend to be everywhere, and they intend to be there quickly.