Green Bay Packers Name Potawatomi Sportsbook Official Partner

Dr. Annelies De Vos · 2026-06-09

The Green Bay Packers and Potawatomi Sportsbook have formalized a multi-year agreement, making the sportsbook the Official Sportsbook Partner of the NFL franchise. The announcement took place in Milwaukee, with Packers Vice President of Sales and Business Development Craig Benzel and Forest County Potawatomi Chairman Brooks Boyd Sr. presenting the new partnership. It's a big move for both sides, and it's going to change how fans experience game day. ### Fan Engagement at Lambeau Field As part of the agreement, Potawatomi Sportsbook will have a prominent presence at Lambeau Field. The stadium's south gate will be renamed the Potawatomi Sportsbook Gate, giving fans a clear sign of the new partnership as they enter. You'll also see Potawatomi Sportsbook branding throughout the stadium, from concourse signage to digital boards. The goal here is simple: make the sportsbook feel like a natural part of the Packers experience, not just an add-on. But it doesn't stop at the gate. The partnership includes exclusive fan experiences, like meet-and-greets with former players and special access to events. Imagine walking into Lambeau and seeing a tailgate zone sponsored by Potawatomi, where you can grab a drink and place a bet on your phone before kickoff. That's the kind of integration they're going for. It's about making every visit to Lambeau feel more connected to the action. ### What This Means for Fans For Packers fans, this partnership opens up new ways to engage with the team. You'll be able to use the Potawatomi Sportsbook app to place bets on Packers games, and there will be exclusive promotions tied to home games. Think free bets for season ticket holders or boosted odds on Packers touchdowns. It's a win-win: fans get more value, and the sportsbook gets loyal customers. Here's what you can expect: - Exclusive betting promotions for Packers games - In-stadium activations at Lambeau Field - Access to special events with Packers alumni - Integration with the team's digital platforms This isn't just about slapping a logo on a gate. It's about creating a seamless experience where betting becomes part of the game-day ritual. And for a team like the Packers, which has a massive national following, this could be a huge revenue driver. ### The Bigger Picture This deal is part of a larger trend in the NFL. More teams are partnering with sportsbooks to tap into the growing legal betting market. The Packers are joining teams like the New England Patriots and the Kansas City Chiefs, who have similar deals. It's a smart move for the league, which has traditionally been cautious about gambling. But with the Supreme Court lifting the ban on sports betting in 2018, the floodgates have opened. For Potawatomi Sportsbook, this is a chance to build brand recognition beyond Wisconsin. The Packers have a global fanbase, and the sportsbook wants to be the go-to option for those fans. It's a competitive market, with names like DraftKings and FanDuel dominating. But Potawatomi has an edge: it's a tribal-owned business, which gives it a unique story and a loyal local following. ### What's Next? The partnership will kick off in time for the 2024 season, with the Potawatomi Sportsbook Gate ready for the home opener. There are also plans for a dedicated lounge inside Lambeau, where fans can watch games and place bets. It's still in the works, but it shows how deep this partnership goes. "This is a historic day for the Forest County Potawatomi and the Packers," said Chairman Brooks Boyd Sr. "We're proud to be the Official Sportsbook Partner of such an iconic franchise." Craig Benzel echoed that sentiment, calling the deal "a perfect fit for both organizations." So whether you're a die-hard Packers fan or just someone who loves a good bet, keep an eye on Lambeau Field this fall. The south gate will have a new name, and the game-day experience will never be the same.