New Zealand's Casino Launch Sparks Urgent Ad Ban Calls

Dr. Annelies De Vos · 2026-10-20

New Zealand is about to launch regulated online casinos, and that's a big deal. But not everyone is cheering. The Problem Gambling Foundation (PGF) is raising alarms, and they're asking for something that could change the game: a total ban on gambling advertising. Why now? Because they say offshore operators are already breaking the rules and reaching vulnerable people. And with the new casino launch just around the corner, the foundation fears things could get worse. ### The Warning from the PGF Andree Froude, the foundation's advocacy director, didn't mince words when she spoke to RNZ's Morning Report. She pointed out that overseas gambling companies have been using social media, influencers, and other sneaky tactics to attract New Zealand customers. And they're doing it despite existing restrictions on advertising. "They're finding ways around the rules," Froude said. "And the people they're reaching are often those already experiencing gambling-related harm." That's a serious concern. ### Why This Matters The timing is critical. New Zealand is preparing to open its regulated online casino market, and 11 entities have already secured the right to operate. That means more competition, more marketing dollars, and potentially more exposure for people who are vulnerable. The PGF argues that without a ban on advertising, the situation could spiral out of control. They're not alone in this fight. Other advocacy groups and health experts have also called for stricter regulations. But the question remains: will the government listen? ### What's at Stake? Gambling addiction is a real problem, and it doesn't discriminate. It can affect anyone, regardless of age, income, or background. The PGF says that advertising plays a significant role in normalizing gambling and making it seem harmless. But for some, it's anything but harmless. The foundation's call for a ban is about protecting people, not just restricting business. As Froude put it: "We need to put people before profits." That's a powerful statement, and it's one that resonates with many. ### The Road Ahead So what happens next? The government hasn't made any official announcements yet, but the pressure is mounting. With the casino launch on the horizon, the PGF and other groups are hoping to influence policy before it's too late. They're urging the public to speak out and contact their local representatives. It's a fight that could shape the future of gambling in New Zealand for years to come. And it's one that's worth paying attention to, whether you're a gambler or not. ### A Personal Note I've seen firsthand how gambling can tear families apart. It's not pretty. That's why I believe it's crucial to have these conversations now, before it's too late. The PGF is doing important work, and they deserve our support. So let's keep the pressure on. Let's make sure that when the new casinos launch, they do so responsibly. And let's remember that behind every statistic is a real person, a real family, a real story. That's what's at stake here. That's why this matters.