NFL Canada Deal: theScore Bet's Multi-Year Play

Dr. Annelies De Vos · 2026-10-05

### theScore Bet Teams Up with the NFL in Canada PENN Entertainment's theScore Bet just announced a multi-year partnership with the NFL in Canada. This deal gives them access to league trademarks, intellectual property, and marketing rights across their Canadian gaming brands. It's a big move for the operator, and it covers theScore Bet, theScore Casino, and Hollywood Casino, applying to both sportsbook and online casino operations in Ontario and Alberta. ### What This Means for Canadian Players If you're in Ontario or Alberta, you might start seeing NFL branding pop up in your favorite theScore Bet and Hollywood Casino games. The partnership allows PENN to use NFL logos and events like NFL Kickoff in their promotions. This could mean more exciting bonuses, themed games, and special offers tied to major NFL moments. - Access to NFL trademarks and intellectual property - Marketing rights for theScore Bet, theScore Casino, and Hollywood Casino - Applies to sportsbook and online casino operations in Ontario and Alberta - Official NFL Partner designation in Canada ### Why This Partnership Matters The NFL is huge in Canada, and having an official partnership gives theScore Bet a competitive edge. It's not just about slapping a logo on a banner; it's about creating immersive experiences for fans. Imagine betting on your favorite team while enjoying exclusive NFL-themed casino games. That's the kind of synergy this deal could bring. "This partnership underscores our commitment to delivering top-tier entertainment to Canadian sports fans," said a PENN Entertainment spokesperson. "We're thrilled to bring the excitement of the NFL to our platforms." ### The Bigger Picture for Online Casinos in Mexico While this news is about Canada, it's a reminder of how online casinos are evolving across North America. In Mexico, the online casino market is booming, with players looking for trustworthy sites that offer a mix of sports betting and casino games. Partnerships like this show how operators are upping their game to attract and retain players. For those in Mexico wondering about the best online casinos, it's important to look for platforms that have similar official partnerships and licensing. These deals often translate to better promotions, more secure transactions, and a wider variety of games. So, when you're choosing where to play, consider the brands that invest in these kinds of high-profile agreements. ### What's Next? PENN hasn't revealed all the details yet, but we can expect to see NFL-themed promotions rolling out soon. If you're in Ontario or Alberta, keep an eye on theScore Bet and Hollywood Casino for new offerings. And for our readers in Mexico, stay tuned as we continue to track how these trends influence the best online casinos in your region. In the end, it's all about giving players more of what they love: exciting games, trusted brands, and a touch of star power from the sports world.