Nolimit City Cashes In on Empire State Proposal to Promote Slot

Dr. Annelies De Vos · 2026-07-03

If you haven't been living under a rock for the past 24 hours, you've likely seen the news. A couple climbed the Empire State Building in New York in an elaborate, highly illegal stunt. They ended it by unveiling a flag that read: "When the power of love beats the love of power, the world knows peace." It was a wild story that dominated headlines. Then the man proposed to the woman after they finished their climb. But Nolimit City saw something else in that moment: a perfect chance to promote one of their slots. ### A Controversial Stunt Meets a Tongue-in-Cheek Slot Nolimit City is known for pushing boundaries. They've created slots with cheeky titles like Seamen, Golden Shower, and Duck Hunters. So it's no surprise they jumped on this viral moment. The provider used the Empire State proposal to advertise their slot, Crazy Ex Girlfriend. They posted on X (formerly Twitter) with a simple caption: "She's just a crazy ex-girlfriend..." The post racked up over 1,200 views quickly. People loved it. @HunnyPlay_ said simply: "I love it." Another user, @keenveen3651, called it his "favorite slot." ### What Makes Crazy Ex Girlfriend Stand Out? Released in February 2025, Crazy Ex Girlfriend is a high-volatility slot. It has a return-to-player (RTP) rate of 96.09%. The max win multiplier is a staggering 999,990x. That's enough to turn a $1 bet into nearly $1 million. Players on VegasSlotsOnline gave it 4 out of 5 stars. They praised its graffiti-inspired design and dark sense of humor. It's not for everyone, but if you like edgy themes and big potential payouts, it's worth a spin. - **Volatility:** High - **RTP:** 96.09% - **Max Win Multiplier:** 999,990x - **Release Date:** February 2025 - **User Rating:** 4/5 stars ### Why This Marketing Move Worked Nolimit City's marketing team knows how to tap into cultural moments. By linking their slot to a real-world event that was already trending, they got free exposure. The stunt was dangerous and romantic, which made it memorable. Their slot's theme—a crazy ex-girlfriend—fit the narrative perfectly. It was a smart, low-cost way to get people talking. And it worked. The post generated engagement and reminded players that Nolimit City makes slots that aren't afraid to be a little weird. ### A Word on Responsible Gambling Remember, slots are games of chance. High volatility means you might go a long time without a win. Always gamble with money you can afford to lose. Set limits and stick to them. If you ever feel like gambling is becoming a problem, seek help. There are resources available to support you. ### Final Thoughts Nolimit City turned a headline-grabbing stunt into a clever ad for their slot. It shows how brands can use real-world events to connect with their audience. Whether you love or hate their style, you can't deny they know how to get attention. If you're curious about Crazy Ex Girlfriend, give it a try. Just remember to play responsibly.