Nolimit City Cashes In on Empire State Proposal Stunt to Promote Slot

Dr. Annelies De Vos · 2026-07-03

If you've been anywhere near the internet in the past 24 hours, you've probably seen the wild story: a couple actually climbed the Empire State Building in New York. The whole thing was an elaborate, highly illegal stunt that ended with them unveiling a flag that read: "When the power of love beats the love of power the world knows peace." It's a headline-grabbing moment, and it's got everyone talking. But here's the thing—while most of us were just watching in disbelief, Nolimit City saw a golden opportunity to promote one of its slots. ### A Bold Marketing Move Nolimit City is known for pushing boundaries with its slot titles. Think names like *Seamen*, *Golden Shower*, and *Duck Hunters*—they're not exactly subtle. So it's no surprise they jumped on this viral moment to promote their slot *Crazy Ex Girlfriend*. They posted on X (formerly Twitter) with a simple caption: "She's just a crazy ex-girlfriend..." and a link to the game. The post racked up over 1,200 views and got plenty of love in the comments. One user, @HunnyPlay_, just said, "I love it." Another, @keenveen3651, called it his "favorite slot." ### What Makes Crazy Ex Girlfriend Stand Out? Released back in February 2025, *Crazy Ex Girlfriend* is a high-volatility slot with a return-to-player (RTP) rate of 96.09%. But the real headline here is the max win multiplier: a staggering 999,990x. That's not a typo. Here's a quick breakdown of what makes this slot tick: - **Volatility:** High. You're in for a wild ride with big swings. - **RTP:** 96.09%, which is solid for a high-vol game. - **Max Win:** 999,990x your bet. That's life-changing money. - **Design:** Graffiti-inspired visuals with a dark sense of humor. Players on VegasSlotsOnline gave it a solid 4 out of 5 stars, praising its unique look and the thrill of chasing that massive win. ### Why This Stunt Worked Look, marketing is all about timing. And Nolimit City nailed it here. The Empire State Building proposal was all over the news, and they tied their product to a story that people were already talking about. It's smart, it's cheeky, and it fits their brand perfectly. But there's a lesson here for anyone in the gambling industry: you've got to be quick. The news cycle moves fast, and if you snooze, you lose. Nolimit City didn't snooze. ### The Bigger Picture This isn't just about one slot game. It's a reminder that the online casino world is constantly looking for new ways to grab attention. Whether it's through viral news, bold slot themes, or massive win potential, the goal is always the same: get players excited. And let's be honest, a slot with a 999,990x max win is pretty exciting on its own. Add in a controversial stunt and a dash of dark humor, and you've got a recipe for success. ### Final Thoughts So, what's the takeaway here? Nolimit City knows how to play the game—both literally and figuratively. They took a real-world event and turned it into a marketing win. And for players, *Crazy Ex Girlfriend* offers a chance at a huge payout wrapped in a visually striking package. Just remember: always gamble responsibly. It's easy to get caught up in the thrill, but the house always has an edge. Play smart, set limits, and enjoy the ride. If you're curious about the slot, check it out at your favorite online casino. Just don't try climbing any skyscrapers to celebrate a win.