Sportradar and Kalshi: New Data Deal for Prediction Markets

Dr. Annelies De Vos · 2026-06-09

### A Big Step for Sports Data Sportradar Group AG just locked in a major multi-year agreement with Kalshi. This deal makes Sportradar the go-to source for sports data and solutions for the prediction market operator. Think of it as the backbone for how Kalshi builds its markets around games and matches. Kalshi will get comprehensive sports content and services from Sportradar. That covers some of the biggest names in sports: Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and the Ultimate Fighting Championship (UFC). It's a lineup that touches millions of fans across the U.S. ### What This Means for Prediction Markets Prediction markets are all about guessing outcomes. But without solid data, those guesses are just shots in the dark. This partnership changes that. It's designed to weave official league data directly into Kalshi's pre-game and in-play markets. That means better odds, more accurate lines, and a smoother experience for users. For example, if you're betting on a hockey game, the data comes straight from the NHL. No delays, no guesswork. It's the real deal. ### Why Official Data Matters Using official data isn't just a nice perk. It's a game-changer. Here's why: - **Accuracy:** Official data is verified by the leagues themselves. No more relying on reports from fans or news outlets. - **Speed:** In-play markets need real-time updates. Official feeds deliver that instantly. - **Trust:** When users know the data is legit, they're more likely to engage. It builds confidence in the platform. This deal puts Kalshi ahead of competitors who might rely on less reliable sources. ### The Bigger Picture Sportradar isn't new to this game. They've been a key player in sports data for years. But this deal with Kalshi shows how prediction markets are growing up. They're not just for fun anymore. They're becoming serious tools for financial and sports analysis. Kalshi, for its part, has been making waves in the prediction market space. They focus on event contracts that let people bet on everything from election results to sports outcomes. Adding official sports data just makes their platform stronger. ### What's Next? Expect to see more of these partnerships in the future. As prediction markets get more popular, the demand for high-quality data will only grow. Sportradar and Kalshi are just the beginning. For now, fans and bettors can look forward to a more reliable experience. Whether you're into baseball, hockey, soccer, or UFC, the data behind the markets will be top-notch. > "This deal sets a new standard for how prediction markets operate," said a spokesperson for Sportradar. "It's about giving users the best possible information, straight from the source." ### Final Thoughts This agreement is a win-win. Sportradar gets a high-profile partner. Kalshi gets the data it needs to thrive. And users get a better product. It's a reminder that in the world of sports and betting, data is king. So next time you're checking a prediction on Kalshi, remember the work that goes on behind the scenes. It's not just luck. It's data, delivered fast and accurate.