Stake Dominates Streaming: Report Reveals Brand Supremacy

Dr. Annelies De Vos · 2026-03-24

Let's talk about what's happening on your favorite streaming platforms. You know, where you go to watch your favorite creators. It turns out, there's a massive story playing out behind the scenes, and it's all about brand visibility. A recent report from Stream Hatchet, a software firm that tracks livestreaming analytics, dropped some fascinating numbers. They found that the crypto casino giant Stake is absolutely dominating the conversation on platforms like Kick and Twitch. We're talking about a level of visibility that leaves other gambling operators in the dust. It's not even a close race. ### The Numbers Don't Lie Here's the real kicker. In just one month—January 2026—Stake was mentioned in a staggering 6,600 stream titles across those platforms. Let that sink in for a minute. To put that in perspective, the next closest competitor, 1xBet, had just 1,800 mentions. The rest of the pack, including names you definitely know like FanDuel, PokerStars, and Bet365, trailed even further behind. According to the report, Stake's mentions alone accounted for a whopping 60% of the entire iGaming market's visibility on these streams. That's not just leading; that's owning the field. ### The Kick Connection So, how did this happen? Well, the relationship with Kick is absolutely key. While Twitch still holds the largest overall market share for livestreaming, Kick has become the go-to hub for high-profile gambling content. It's Stake's sister site, and that connection is everything. The platform has explicitly gambling-friendly rules, which has attracted the top influencers in the space. In that same January period, the top ten iGaming streamers, all on Kick, generated a mind-boggling 88.4 million hours of watched content. One creator, Trainwreckstv, racked up over 15.7 million hours of watch time by himself. Mark Rowland, Stream Hatchet's Content Manager, broke it down simply. He pointed to the direct deals between Stake and streamers. "A lot of Kick streamers will be provided with a bankroll by Stake itself," he said, referring to the practice where operators give streamers free wagering funds in exchange for publicity. It's a powerful synergy that fuels both the platform's growth and the brand's relentless visibility. ### Why Twitch Took a Backseat You might be wondering where Twitch fits into all this. It's a bit of a different story. After significant backlash in 2022, including a campaign led by streamer Pokimane (#TwitchStopGambling), Twitch updated its policies. They now ban users from streaming on unregulated gambling sites, which includes Stake and others like Rollbit. This policy shift created a vacuum. Overnight, major streamers like Trainwreck, Roshtein, and Xposed packed up and moved their operations to Kick in late 2022. Twitch still allows some gambling content, but it's playing second fiddle in this specific, high-visibility arena. - **Stake's Mention Count:** 6,600 in January 2026. - **1xBet (Next Competitor):** 1,800 mentions. - **Market Share:** Stake owned 60% of iGaming visibility. - **Content Hours on Kick:** Top streamers generated 88.4 million hours watched. The bottom line is this: the landscape of gambling visibility online has fundamentally shifted. It's moved from traditional advertising into the hands of streamers and the platforms that host them. For now, Stake, with its deep ties to Kick, has figured out the formula. They're not just part of the conversation; they *are* the conversation. And everyone else is just trying to catch up.