What is the projected size and potential of Finland's new iGaming market opening in 2027?
Finland's new iGaming market, set to launch on July 1, 2027, is projected to be a significant economic opportunity, with H2 Gambling Capital estimating the 2026 market could reach €1.9 billion ($2 billion) in total Gross Gaming Revenue (GGR). Of this, €1.1 billion ($1.3 billion) is expected from gaming, with 81% generated through online channels. This potential is driven by Finland's high gambling participation rates, where around 70% of the 5.6 million population engages in wagering annually, and residents are described as 'quite heavy gamblers' accustomed to online play. Despite the country's relatively small population, the market's appeal lies in its liberalized structure, allowing both domestic and international operators to enter. Industry insiders anticipate 40-50 licensees by launch, with each able to run multiple brands, though challenges include competition from the former monopoly Veikkaus and upcoming responsible gambling regulations.
📖 Read the full article: 24 Operators Apply for Finland iGaming Licenses Ahead of 2027 Launch