How many operators have applied for Finland's new iGaming licenses ahead of the 2027 market launch?
As of March 30th, 2025, a total of 24 operators have submitted formal applications for Finland's new iGaming licenses, according to a freedom of information request. This strong initial response comes after Finland's parliament passed legislation in December 2025 to end state-owned Veikkaus' monopoly and open the market to private operators starting July 1, 2027. The application window opened in March 2025, and the licensing process is expected to take 3-6 months per application. Industry experts predict that 40-50 total licensees could be operational by the market launch in summer 2027, with each licensee permitted to operate multiple brands. This high level of interest reflects Finland's attractive gambling market, where approximately 70% of the population participates in some form of wagering annually, and the online iGaming market is projected to reach €1.9 billion in Gross Gaming Revenue by 2026.
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